Is H&M’s New Lower-Priced Clothing Encouraging Disposable Fashion?

Call it the $4.95 frock that rocked the fashion world. It costs less than a Grande Caramel Frappuccino at Starbucks, and it’s cheaper than a six-piece Chicken McNuggets Value Meal at McDonalds. You could take that money to your neighborhood CVS and still come up short on a $5.99 tube of Wet N’ Wild Shade…

Are Green Holiday Gift Guides Ruining the Planet?

Green gift guides are destroying the environment. Or at least that’s what PSFK editor-in-chief Piers Fawkes would have you believe. In an editorial titled “Tis the Season to Avoid Green Gift Guides,” Fawkes blazes with the fervor of the recently converted—a result, he admits, of working with Al Gore’s Climate Reality Project on ways to…

7 Eco-Friendly Fabrics That Will Disrupt the Luxury Fashion Industry

As buzzy as sustainability may seem today, the term still conjures up (for the most part) images of grass-fed beef, off-the-grid yurts, and thick-buckled Birkenstocks. Small wonder, then, that fashion brands—those peddlers of dreams and artificers of cool—might be loathe to embrace something that might make them appear gauche by association. “Sustainability is a lot…

Courtney Crumrin and the Night Things

Like the shadows that flicker in the corner of your eye, Courtney Crumrin and the Night Things doesn’t fill you with outright terror—at least, not at first. Far more frightening is its creeping sense of dread, the nagging feeling that something is unutterably, irretrievably wrong. Courtney’s tale, like most cracking ghost stories, begins with a…

Giants Beware!

Set against the rolling hills of pseudo-medieval France, Giants Beware! is the story of Claudette, a pint-size rapscallion who wears her hair short and her temper shorter. The daughter of the village blacksmith, Claudette has a singular ambition: to snuff out the neighborhood baby-feet-eating giant and destroy it. There are a few kinks in the…

We Might be Descended From This Horrifying Sea Creature with No Anus

If you’re looking for new nightmare fuel beyond, oh we don’t know, the dissolution of democracy as we know it, meet Saccorhytus, a tiny H.R. Giger-esque monstrosity that scientists say could be our earliest-known ancestor. Going back some 540 million years, it’s also believed to be the most primitive example we have to date of…

New Super-Thin Film Acts Like ‘Air Conditioner’ for Buildings

Engineers at the University of Colorado Boulder have developed a thin, artificially structured “metamaterial” that can cool objects without the use of water or energy. The film works to lower the temperature of the surface beneath it through a process known as “passive cooling,” meaning that it vents the object’s heat through thermal radiation while…

H&M’s Anna Gedda: Fair Wages Are Something the Whole Industry Must Drive

The first thing you should know about Anna Gedda, H&M’s head of sustainability, is that she’s unflappable. Speaking in clipped, dulcet tones from a couch at the Westin Paris, where the Swedish retailer held court with a cadre of journalists last month, Gedda is serenity personified. Certainly she cannot be immune to the slings and…

Haunting “Trashion” Gowns Illustrate Senegal’s Pollution Problem

A collaboration between photographer Fabrice Monteiro and fashion designer Jah Gal, The Prophecy is a series of haunting tableaus illustrating Senegal’s widespread environmental crisis. The African country, nearly half of which is classified as semiarid, is locked in a constant battle against desertification that is exacerbated still by deforestation, overgrazing, and slash-and-burn agriculture. Refuse lies…

Reality Show Sends Young Fashionistas to Work in Cambodian Sweatshop

A young blonde woman weeps openly on camera, her manicured fingers perched wanly against her cheekbones. “I can’t take it any more,” she sobs in Norwegian. “What sort of life is this?” Her name is Anniken Jørgensen, one of three young fashion enthusiasts who “star” in a five-part online reality series about the horrors of…

New Campaign Calls Out “Hypocrisy” of Toxic Yoga-Apparel Brands

In “Gandhi Does Yoga,” a tongue-in-cheek video by College Humor, ol’ Mahatma himself rises from the dead to visit the “world’s least Hindu gym.” The yoga instructor, lithe and blonde, considers Gandhi with a tight smile. “Maybe next time try and wear appropriate attire? Maybe a Lycra top?” she asks. Gandhi protests. “This is a…