Angry masses of young people weren’t the only ones protesting climate-change inaction on Friday. Several brands and retailers, including Allbirds, Burton and Patagonia, temporarily shut their doors in a show of solidarity.
Allbirds, the B Corp shoemaker beloved by Hollywood A-listers and Silicon Valley types alike, said it did so to allow employees to participate in the strikes and “truly embody the ethos of the Allbirds brand,” which imposed a “carbon tax” on itself in April in a bid to become 100 percent carbon neutral by the end of the year.
“The environment is one of our most important stakeholders, and as we grow in size and influence, we have an opportunity—a responsibility—to use our voice to speak out against inaction in the face of dire consequences of climate change,” Joey Zwillinger, co-CEO and co-founder of Allbirds, said in a statement. “This is a moment to demand action from our leaders in ensuring there is a healthy planet for future generations.”
Burton, which makes snowboarding apparel and equipment, froze its digital storefront, redirecting its website instead to the Global Climate Strike homepage. It also made its global flagship stores available to the public as community gathering spaces before and after nearby marches.