Is It Even Possible to be a Sustainable Influencer?

Ellie Hughes isn’t a fan of the term “influencer,” even though she knows she’s one by most measures. On Instagram, Hughes has 10,400 followers, a number that places her squarely in the realm of “micro-influencer”—one step above “nano-influencer,” which influencer-intelligence platform Klear defines as having between 500 and 5,000 followers, but roughly 20,000 influencers short…

Is Your Greta Thunberg T-Shirt Contributing to Climate Change?

If Greta Thunberg acts like someone who has no time to lose, it’s because she doesn’t. Already, the world is feeling the effects of the climate crisis, which is raising sea levels, fueling extreme temperatures and increasing the frequency of flooding and drought. And so in the span of a year, the 16-year-old Swedish schoolgirl…

Does the Ethical Fashion Community Have a Diversity Problem?

Son de Flor, a line of cotton, wool and linen dresses from Lithuania, traffics in the kind of twee, Baltic fairy-tale aesthetic that has become an Instagram genre unto itself. The brand is especially beloved by women who espouse the virtues of organic fabrics and slow lifestyles. In one of Son de Flor’s Instagram posts,…